Pixar’s ‘Brave’ Involved in Trademark Dispute with Atlanta Braves

From: StitchKingdom.com
http://www.stitchkingdom.com/disney-pixars-brave-involved-trademark-dispute-atlanta-braves-18929/

The Atlanta National League Baseball Club, owners of the Atlanta Braves,  formally filed an objection to many of the trademark applications. Although trademarks are specific to their singular and plural forms and the Braves do not possess any trademarks for the word BRAVE (only BRAVES), the organization believes that damages will occur as a result of Disney’s trademarks being approved as they have used the singular form before on merchandise and insist it is common for fans, media, et al to use the singular form when referring to a single player, whereas the pluralized form refers to the entire team.

Private negotiations between The Walt Disney Company and the Atlanta National League Ball Club are currently taking place in regards to several of the objected filings with the ball club intending to file an objection against yet another of the registrations. In other words, don’t expect to see Disney/Pixar ‘Brave’ day at Turner Field any time soon (but don’t rule it out either).

Companies must actively police and enforce their trademarks and take all reasonable action to protect them otherwise the trademark may be considered abandoned and thrown into the public domain. Popular examples of this occurring include aspirin and zippers.