Disneyland Resort, for the first time, is allowing annual passholders to buy products before they are available in park stores.
Fans are allowed to line up as early as 6 a.m. Tuesday for the first day of a merchandise tied to the makeover of Disney California Adventure. The event runs 10 a.m. to 8 p.m. Tuesday through Thursday in Stage 17 in the Hollywood Pictures Backlot.
The showcase is designed to give passholders a sneak peek before the opening of the final features of California Adventure’s five-year renovation. Cars Land and Buena Vista Street, the entrance corridor, will open on June 15.
In addition to the products, Disney will bring out new flavored popcorn that will be sold at Cars Land and frozen drinks concocted for the Mad T Party, an upcoming nighttime extravaganza based on Tim Burton’s “Alice in Wonderland” movie.
Fans also can check out the new costumes for employees in the new lands and pictures can be taken with “Cars” characters.
The idea is to give the most ardent Disney fans an early opportunity to buy products, including the debut of a Vinylmation series in the shape of Monorail vehicles, said Michelle Harker, a Disneyland Resort merchandise spokeswoman.
Products range from $7.95 to $ 380. Many items won’t be sold again until the June 15 opening, although some leftovers from the showcase will go in California Adventure stores.
Previously, Disney would hold showcases for employees only, with pictures often getting leaked, according to MousePlanet, an unofficial Disney fan website. This time, Disney will release its own pictures and make an event of it for passholders.
Collectors of pins and Vinylmation, which are vinyl collectible figures, are expected to show up early. Employees will start handing out wristbands at 7 a.m., designating times when visitors can go into the venue.
Source: Around Disney
http://ocresort.ocregister.com/2012/03/26/lines-expected-for-disney-park-sneak-peek/110222/
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