With less than a month from the opening of Buena Vista Street and Cars Land in Disney California Adventure, let's take a look at some of the merchandise centered around the Red Car Trolley! Disney Design Group Principal Character Artist Brian Blackmore and Graphic Designer Tyler Dumas led these designs down the right track, alongside Product Developer Lisa Bergman.
“Our goal was simple,” Lisa explained. “Provide authenticity to the trolleys and railways systems of yesteryear.”
“There is a passion and romanticism around the Red Car Line as it harkens back to a time in SoCal when we had a great public transportation system with beautifully designed trains – alternative travel at its best, kids,” Tyler jumped in, going on to explain that “It was the inspiration from the trolley engineering blueprints being used to create the Disney California Adventure park vehicles, along with color palettes, old time tickets and collateral from the 1920s and 1930s that really drove home the concept for the Red Car Trolley collection. We wanted this program to excite young train fans, appeal to adult retro character fans and really become an homage collection for vintage transportation enthusiasts.”
But it was Brian who broke it down for us even further. “For the kids we tried to give the trolley a personality, something that would encourage them to play, dream and use their imagination. Sitting beside that is a more hyper-stylized version that we knew would appeal to an older audience. But the big key for us in creating this program was to make it feel very nostalgic, complete with vintage era-appropriate graphic styles, features and characters, especially when it came to the technical trolley version, where we were able to use mechanical and rail aspects to produce the look.”
This new collection, which will make its debut in Los Feliz Five & Dime on Buena Vista Street, will include ladies’ and men’s tees, fleece sweatshirts, hats, figurines, souvenirs, tin signs and more. So hop on board the Red Car Trolley and make Los Feliz Five & Dime one of your many stops when Buena Vista Street opens on June 15.
Source: http://disneyparks.disney.go.com/blog/2012/05/get-on-board-with-the-red-car-trolley-collection-at-disney-california-adventure-park/
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