BURBANK, CALIF. (February 12, 2013)–Disney announced today the launch of the “Journey to Oz Balloon Tour,” sponsored by leading multichannel retailer HSN and IMAX Corporation, in support of its upcoming fantastical adventure “Oz The Great and Powerful,” opening in U.S. theaters and IMAX® on March 8, 2013. The colorful, “Oz The Great and Powerful”–emblazoned hot-air balloon began its tour this morning from the Walt Disney Studios lot in Burbank, Calif.
Stops for the “Journey to Oz Balloon Tour” to date include:
· “Oz The Great and Powerful” premiere at the El Capitan Theatre in Hollywood (February 13)
· Disneyland Resort in Anaheim, Calif. (February 17)
· Daytona International Speedway in Daytona Beach, Fla. (February 20)
· Central Park in New York City (March 5 & 6)
On February 15, the “Journey to Oz Balloon Tour” app will go live on the official Facebook page for the film (facebook.com/
“Oz
The Great and Powerful,” directed by Sam Raimi, imagines the origins of
L. Frank Baum’s beloved wizard character. When Oscar Diggs (James
Franco), a small-time circus magician with dubious ethics, is hurled
away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the
jackpot—fame and fortune are his for the taking—that is until he meets
three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda
(Michelle Williams), who are not convinced he is the great wizard
everyone’s been expecting. Reluctantly drawn into the epic problems
facing the Land of Oz and its inhabitants, Oscar must find out who is
good and who is evil before it is too late. Putting his magical arts to
use through illusion, ingenuity—and even a bit of wizardry—Oscar
transforms himself not only into the great wizard but into a better man
as well.
“Oz
The Great and Powerful” is produced by Joe Roth, with screen story by
Mitchell Kapner and screenplay by Mitchell Kapner and David
Lindsay-Abaire. Grant Curtis, Palak Patel, Josh Donen and Philip Steuer
are serving as executive producers.
ABOUT HSN:
HSN
is a leading interactive multichannel retailer, offering a curated
assortment of exclusive products and top brand names to its customers.
HSN incorporates entertainment, inspiration, personalities and industry
experts to provide an entirely unique shopping experience. At HSN,
customers find exceptional selections in Health & Beauty, Jewelry,
Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts
live to 96 million households in the US in HD 24/7 and its website — HSN.com
- is a top 10 most trafficked e-commerce site, featuring more than
16,000 product videos. Mobile applications include HSN apps for iPad,
iPhone and Android. HSN, founded 35 years ago as the first shopping
network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more
information, please visit HSN.com, or follow @HSN on Facebook and Twitter.
ABOUT IMAX CORPORATION:
IMAX,
an innovator in entertainment technology, combines proprietary
software, architecture and equipment to create experiences that take you
beyond the edge of your seat to a world you’ve never imagined. Top
filmmakers and studios are utilizing IMAX theatres to connect with
audiences in extraordinary ways, and, as such, IMAX’s network is among
the most important and successful theatrical distribution platforms for
major event films around the globe.
IMAX
is headquartered in New York, Toronto and Los Angeles, with offices in
London, Tokyo, Shanghai and Beijing. As of Sept. 30, 2012, there were
689 IMAX theatres (556 commercial multiplex, 20 commercial destination
and 113 institutional) in 52 countries.
IMAX®,
IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®,
The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX
Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
No comments:
Post a Comment