LOS
ANGELES – Today American Airlines and the Walt Disney Studios announced
a strategic collaboration on the upcoming “Disney’s Planes” movie,
including a cameo appearance by Tripp -- inspired in part by American’s Boeing 777-300ER, the newest addition to American’s fleet.
Tripp
dons the airline’s new look, complete with the company’s newly
developed flight symbol and stripes on his tail for a special cameo
appearance in the film.
“Disney
is a global family brand and working with them gives us a fun
opportunity to connect with families who know and love the iconic
American Airlines brand,” said Rob Friedman, American’s Vice President –
Marketing. “Through this collaboration, we have a lot of great things
planned for this summer, including exciting trip promotions and
in-airport activities, so I encourage everyone to stay tuned.”
To
kick off the excitement, American and Disney this morning surprised
customers traveling through Los Angeles International Airport (LAX) with
gate celebrations and giveaways, including special guest appearances by
the film’s director Klay Hall and actor Carlos Alazraqui, who provides
the voice of passionate racer El Chupacabra (El Chu) in the film.
In
addition, American and Disney today premiered a special version of the
“Disney’s Planes” trailer for LAX customers, as well as American’s new
custom animated commercial directed by Hall, and developed in
conjunction with McCann Worldgroup. In the spot, characters from the
movie, including Dusty, El Chu and Tripp, highlight
American’s fleet modernization efforts with a comedic flare. American
also held the inflight debut of the trailer and commercial spot onboard
Flight #2442 from LAX to Dallas/Fort Worth International Airport (DFW).
The trailer, ad spot and images of Tripp are available for viewing starting today at aa.com/disneyplanes.
“I’m
a lifelong aviation fan and ‘Disney’s Planes’ has allowed me to explore
so many facets of flying,” said Hall. “I think the addition of Tripp to our lineup really adds to the fun, particularly for aviation buffs like me.”
“Disney’s Planes” and Tripp soar into theaters nationwide beginning Aug. 9, 2013.
Leading up to the film’s release, the companies plan to roll out an
integrated marketing effort, including collaborated advertising,
promotions and inflight entertainment. American will also feature an
inflight version of the movie in October, one month earlier than other
airlines, as part of American’s continuing effort to provide customers
with the latest and most exclusive content.
For more information on American’s 777-300ER and other fleet renewal plans, visit aa.com/newplanes, and for more information about American’s collaboration with “Disney’s Planes,” please visit aa.com/disneyplanes.
ABOUT “DISNEY’S PLANES”
“Disney’s Planes” is an action-packed 3D animated comedy adventure featuring Dusty (voice of Dane Cook), a plane with dreams of competing as a high-flying air racer. But Dusty’s not exactly built for racing—and he happens to be afraid of heights. So he turns to a seasoned naval aviator who helps Dusty qualify to take on the defending champ of the race circuit. Dusty’s
courage is put to the ultimate test as he aims to reach heights he
never dreamed possible, giving a spellbound world the inspiration to
soar. “Disney’s Planes” takes off in theaters on Aug. 9, 2013. For more information, check out Disney.com/Planes, like us on Facebook: facebook.com/DisneyPlanes and follow us on Twitter: twitter.com/DisneyPictures.
About American Airlines
American
Airlines focuses on providing an exceptional travel experience across
the globe, serving more than 260 airports in more than 50 countries and
territories. American’s fleet of nearly 900 aircraft fly more than 3,500
daily flights worldwide from hubs in Chicago, Dallas/Fort Worth, Los
Angeles, Miami and New York. American flies to nearly 100 international
locations including important markets such as London, Madrid, Sao Paulo
and Tokyo. With more than 500 new planes scheduled to join the fleet,
including continued deliveries of the Boeing 737 family of aircraft and
new additions such as the Boeing 777-300ER and the Airbus A320 family of
aircraft, American is building toward the youngest and most modern
fleet among major U.S. carriers. American's website, aa.com®,
provides customers with easy access to check and book fares, and
personalized news, information and travel offers. American's AAdvantage®
program, voted Program of the Year at the 2013 Freddie Awards, lets
members earn miles for travel and everyday purchases and redeem miles
for flights to almost 950 destinations worldwide, as well as flight
upgrades, vacation packages, car rentals, hotel stays and other retail
products. The airline also offers nearly 40 Admirals Club®
locations worldwide providing comfort, convenience, and an environment
with a full range of services making it easy for customers to stay
productive without interruption. American is a founding member of the oneworld®
alliance, which brings together some of the best and biggest airlines
in the world, including global brands like British Airways, Cathay
Pacific, Iberia Airlines, Japan Airlines, LAN and Qantas. Together, its
members serve more than 840 destinations served by some 9,000 daily
flights to nearly 160 countries and territories. Connect with American
on Twitter @AmericanAir or Facebook.com/AmericanAirlines.
American Airlines, Inc. and American Eagle Airlines, Inc. are
subsidiaries of AMR Corporation. AMR Corporation common stock trades
under the symbol “AAMRQ” on the OTCQB marketplace, operated by OTC
Markets Group.
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