WALT DISNEY ANIMATION STUDIOS' "FROZEN" HITS THE ROAD WITH ORE-IDA(r)

WALT DISNEY ANIMATION STUDIOS’ “FROZEN”

HITS THE ROAD WITH ORE-IDA®

“Frozen” Fun Tour Kicks Off 30-Day, Multi-City Tour in Philadelphia

BURBANK, Calif. (Nov. 1, 2013) – Walt Disney Animation Studios’ “Frozen” kicks off a cross-country tour this week with Ore-Ida®, serving free treats to “Frozen” fans from Philadelphia to Los Angeles. Featuring Ore-Ida hash browns and fries, activities, crafts, themed lunch boxes and other giveaways, the tour will be covered as it happens on the “Frozen” Fun Tour microsite (http://www.frozenfuntour.com), which will share pictures of the fun to friends and family nationwide. Directed by Chris Buck (“Tarzan,” “Surf’s Up”) and Jennifer Lee (screenwriter, “Wreck-It Ralph”), who also wrote the screenplay, and produced by Peter Del Vecho (“Winnie the Pooh,” “The Princess and the Frog”) “Frozen” hits theaters in 3D on Nov. 27, 2013.

“Inspired by Anna, Elsa, Kristoff and Olaf, and their story about the strength of family, the ‘Frozen’ food truck and Ore-Ida will be traveling coast to coast to bring families together in a fun and healthy way,” said Rick Stuhr, Ore-Ida senior brand manager.

At each tour stop, Ore-Ida will serve up a host of treats, including Shredded Hash Brown Potatoes, Diced Hash Brown Potatoes and Potatoes O’Brien. (No purchase necessary; while supplies last.) Ore-Ida just launched The Family Holiday Giveaway, in which people can enter to win prizes such as movie tickets to see “Frozen,” a year’s supply of Ore-Ida products, Visa gift cards, and a grand-prize trip for four to Atlantis®, Paradise Island, Bahamas. Guests of the “Frozen” Fun Tour will have the opportunity to learn more and enter to win.

The “Frozen” Fun Tour will make stops in 12 cities:

• Philadelphia on Nov. 2
• New York on Nov. 3
• Pittsburgh, Pa., on Nov. 5
• Cincinnati, Ohio, on Nov. 9
• Chicago on Nov. 10
• St. Louis, Mo., on Nov. 16
• Kansas City, Mo., on Nov. 17
• Bentonville, Ark., on Nov. 18
• Dallas, Texas, on Nov. 23
• Houston, Texas, on Nov. 24
• Phoenix, Ariz., on Nov 27
• Los Angeles on Dec. 1

Activities include mask making—kids can channel Olaf or Sven from the movie—coloring favorite scenes from the movie and creating oversized paper snowflakes in the spirit of Elsa, who has the power to control snow and ice in the movie.

ABOUT THE MOVIE

Walt Disney Animation Studios, the studio behind “Tangled” and “Wreck-It Ralph,” presents “Frozen,” a stunning big-screen comedy adventure. Fearless optimist Anna (voice of Kristen Bell) sets off on an epic journey—teaming up with rugged mountain man Kristoff (voice of Jonathan Groff) and his loyal reindeer Sven—to find her sister Elsa (voice of Idina Menzel), whose icy powers have trapped the kingdom of Arendelle in eternal winter. Encountering Everest-like conditions, mystical trolls and a hilarious snowman named Olaf (voice of Josh Gad), Anna and Kristoff battle the elements in a race to save the kingdom. The film is directed by Chris Buck (“Tarzan,” “Surf’s Up”) and Jennifer Lee (screenwriter, “Wreck-It Ralph”), who also wrote the screenplay. It is produced by Peter Del Vecho (“Winnie the Pooh,” “The Princess and the Frog”). Featuring original songs from Tony® winner Robert Lopez (“The Book of Mormon,” “Avenue Q”) and Kristen Anderson-Lopez (“In Transit,” “Winnie the Pooh”), and an original score by Christophe Beck (“The Muppets,” Oscar®-winning short “Paperman”), “Frozen” hits theaters in 3D on Nov. 27, 2013. For more information, check out Disney.com/Frozen, like us on Facebook: facebook.com/DisneyFrozen and follow us on Twitter: Twitter.com/DisneyAnimation.

ABOUT HEINZ

H.J. Heinz Company, offering “Good Food Every Day,”™ is one of the world’s leading marketers and producers of healthy, convenient and affordable foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or “on-the-go.” Heinz is a global family of leading branded products, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz’s total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, T.G.I. FRiDAY’s® frozen snacks, and Plasmon® infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz® Ketchup, The World’s Favorite Ketchup®. For more information about Ore-Ida, follow us on Facebook: https://www.facebook.com/oreidapotatoes, Twitter: @OreIdaPotatoes, and Pinterest: http://www.pinterest.com/oreidapotatoes/.

ABOUT THE FAMILY HOLIDAY GIVEAWAY

NO PURCHASE NECESSARY. Open only to legal residents of the 50 U.S. & DC, who, as of the date of entry, are 18 or older. For complete details including Official Rules, visit www.oreida.com/disneypromo. Void where prohibited. The Family Holiday Giveaway starts at 12:00 pm ET on 11/1/13 and ends at 11:59 pm ET on 1/15/14. Sponsored by H.J. Heinz Company, L.P. Disney is not a sponsor. © H.J. Heinz Company. L.P. 2013. All Rights Reserved.